Professional identity is defined as one’s professional self-concept based on attributes, beliefs, values, motives, and experiences (Ibarra, 1999). Protecting your professional 'brand identity' is very important if you consider how many jobs you are likely to apply for in your life. Make sure your online presence creates a positive impression.
Ibarra, H. (1999). Provisional selves: Experimenting with image and identity in professional adaptation. Administrative Science Quarterly 44(4): 764–791.
Workplace culture refers to the unique character or personality of a business or organisation. Positive workplace culture will attract talented staff, encourage engagement and retention, and contribute to employee satisfaction.
Stand out and break barriers over your career
Individuals benefit from effective teamwork as it makes your job easier and provides opportunities for professional development. Managers benefit from effective teamwork as it increases productivity, generates new ideas and improves employee satisfaction.
We acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and acknowledge Traditional Owners of the lands where our staff and students, live, learn and work.