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Business Guide: Marketing

Find targeted resources for students and researchers

Databases - scholarly sources for marketing

Google Scholar with Find It @ JCU

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Finding Marketing data

Marketing books and ebooks

Search results from One Search for the search strategy: marketing in the subject field; limiting results to publish date from 2010; and sorted by most recent date at the top.

photo of a book

Marketing Journals in One Search

One Search list of journals with a search strategy: marketing OR advertising found in Journals and in the subject; limiting to peer-reviewed only.

Consumer behaviour

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This work is licensed under a Creative Commons Attribution-ShareAlike (CC BY-SA) 4.0 International License, unless otherwise noted. Content from this Guide should be attributed to James Cook University Library. This does not apply to images, third party material (seek permission from the original owner) or any logos or insignia belonging to JCU or other bodies, which remain All Rights Reserved.

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