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Business: Marketing

Databases - scholarly sources for marketing

Google Scholar with Find It @ JCU

Google Scholar
 

Finding Marketing data

Marketing books and ebooks

Search results from One Search for the search strategy: marketing in the subject field; limiting results to publish date from 2010; and sorted by most recent date at the top.

photo of a book

Marketing Journals in One Search

One Search list of journals with a search strategy: marketing OR advertising found in Journals and in the subject; limiting to peer-reviewed only.

Consumer behaviour

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