Your engagement outside of publishing your research is crucial to promoting yourself as a researcher online. Utilising avenues outside of traditional publishing to promote your work could increase readership and foster collaboration.
Increase public interest and readership
Another way to get your work published in mainstream media is publishing in The Conversation. Many articles from The Conversation are also republished in other news sites such as the ABC, The Guardian and Huffington Post.
The Conversation is an independent source of news and views, sourced from the academic and research community and delivered direct to the public. Only members of academic or research institutions can write for The Conversation.
Register to become an author for The Conversation.
Professional and social networking sites
Professional and social networking sites provide opportunities to:
- Share your publications and other research outputs
- Access publications and research outputs by others in your network
- Connect and collaborate with colleagues, peers, co-authors, and specialists in your area of research
Remember, the more sites you sign up to, the more you need to update and interact with, so choose which may be most useful for your purposes. ResearchGate; LinkedIn; and Academia.edu are some examples of professional networking sites. There may be others depending on your specific discipline.
You may choose to use other social networking sites such as X, Blue Sky, Threads, Facebook, Instagram, etc to promote your work as well.
Measure your reach
Altmetrics or "alternative metrics" include the number of times a work has been viewed, discussed, saved or recommended outside of traditional citation metrics.
Altmetric scores give an indication of the interest in your research and how widely it has been disseminated. This can be used as additional, qualitative evidence for measuring research performance.
For more information on altmetrics, see our guide.