JCU logoLibrary Guides

Interactive Rubric for Written Communication: 3.4. Creativity

This guide will help you understand common conventions of academic writing and the application of marking rubrics



Definition (formal)

Creativity describes the extent to which the writing demonstrates new analyses and syntheses of existing information.

Definition (informal)

Creativity: What's new and different?


For example, the Persuasive Essay Example suggests that the writer has creatively recognised and connected nature and nurture as interdependent concepts using the idea of evolution over time.

Resources (textbook)

Refer to the textbook pages and sections to improve your knowledge and understanding of the criterion.

Resources (web)

Click on the links to access online resources to improve your knowledge and understanding of the criterion.

We acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and acknowledge Traditional Owners of the lands where our staff and students, live, learn and work.Acknowledgement of Country

Creative Commons Licence
Except where otherwise noted, this work is licensed under a Creative Commons Attribution-ShareAlike (CC BY-SA) 4.0 International License. Content from this Guide should be attributed to James Cook University Library. This does not apply to images, third party material (seek permission from the original owner) or any logos or insignia belonging to JCU or other bodies, which remain All Rights Reserved.