JCU logoLibrary Guides

Interactive Rubric for Written Communication: 2.2. Conceptual Knowledge

This guide will help you understand common conventions of academic writing and the application of marking rubrics



Definition (formal)

Conceptual knowledge refers to concepts and ideas formed by the meaningful integration of information.

Definition (informal)

Conceptual Knowledge: Do you know what you're talking about?


For example, the Persuasive Essay Example demonstrates some conceptual knowledge of nature and nurture by providing definitions and linking the concepts to other relevant concepts (e.g. heritability and environment) in the context of education.

Nature denotes biological and genetic influences on human ability and behaviour. Nurture denotes environmental influences on ability and behaviour.

Resources (textbook)

Refer to the textbook pages and sections to improve your knowledge and understanding of the criterion.

We acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and acknowledge Traditional Owners of the lands where our staff and students, live, learn and work.Acknowledgement of Country

Creative Commons Licence
Except where otherwise noted, this work is licensed under a Creative Commons Attribution-ShareAlike (CC BY-SA) 4.0 International License. Content from this Guide should be attributed to James Cook University Library. This does not apply to images, third party material (seek permission from the original owner) or any logos or insignia belonging to JCU or other bodies, which remain All Rights Reserved.